The year is 2023. The hype machine roars. Supreme, the streetwear behemoth, continues to dominate conversations, collaborations, and collector circles. And nestled within those conversations, a persistent whisper remains: Supreme x Rolex. Specifically, a phantom 2018 collaboration that never was. This article delves into the mythical Supreme x Rolex 2018, separating fact from fiction, exploring the history of Supreme's flirtation with high-end horology, and examining the enduring allure of the brand's (mostly) unofficial relationship with Rolex.
The reality is, there was no officially sanctioned Supreme x Rolex collaboration in 2018. Nor was there one in 2019, 2020, 2021, or 2022. However, the persistent rumour, amplified by the internet’s rumour mill, continues to fuel speculation and desire. This myth stems from a confluence of factors: Supreme's history of unexpected collaborations, the inherent desirability of Rolex watches, and the inherent ambiguity surrounding the brand's approach to marketing and product releases.
The Genesis: A 2013 "Submariner"
To understand the ongoing obsession with a phantom Supreme x Rolex collaboration, we must go back to 2013. This year saw Supreme release a piece that, while not a true collaboration, ignited the flame of desire for a legitimate partnership. This was the Supreme (Sort Of) Submariner Ref. 114060. Befitting Supreme’s subversive, outsider-y roots, this wasn’t a collaboration with Rolex itself. Instead, it was a modified, aftermarket Rolex Submariner 114060, featuring Supreme’s iconic box logo subtly integrated into the dial. These pieces were highly coveted, sold through Supreme's usual channels, and immediately became legendary, fetching exorbitant prices on the secondary market. This unofficial foray into the world of luxury watches proved the potent combination of Supreme's brand recognition and the inherent desirability of a Rolex.
The 2013 Submariner wasn't a true collaboration, but it served as a potent proof of concept. It demonstrated the market's appetite for a Supreme-branded luxury timepiece, and consequently, fuelled speculation about a potential future collaboration with Rolex. The fact that it was an *unsanctioned* modification only amplified its appeal amongst collectors. It was a rebellious act, a wink to the luxury world, and a testament to Supreme's ability to imbue even the most established brands with a sense of street-level cool.
Supreme x FW22: Fueling the Fire
The hype surrounding a potential Supreme x Rolex collaboration intensified in the lead-up to Supreme’s Fall/Winter 2022 (FW22) collection. Supreme x FW22 rumors circulated widely online, with many speculating about a potential Rolex collaboration. These rumours, often fueled by anonymous social media posts and speculative articles, created a palpable sense of anticipation among collectors and fashion enthusiasts. The lack of any official confirmation only served to heighten the intrigue. The absence of a Rolex collaboration in FW22, however, didn't quell the rumours; it merely shifted them to future seasons.
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